Set up in 1987, SERAX
formed the basis of a significant revolution in the floristry sector.
Designs created by Belgian and international designers emerged and changed this sector forever. This ambition continues to define SERAX’s reason for being, except that the playing field has expanded. Decorative objects, tableware collections and small furniture articles have been added to the collection, while never losing sight of the core philosophy of accessibility, quality, design. Today, Serax serves as a design platform, where synergies are created between Belgian and international designers. Serax always retains its ambition of offering its customers accessible, high-quality and functional design.